Lead Generation

Lead Generation

What you need to know about Appointment setting

Setting qualified appointments allows your sales staff to focus on what they’re meant to do, closing the deal! The process of appointment setting gets your salespersons into the room and do what they’re good at.

Through our initial discovery session, Deejay Telemarketing would first identify your ideal client. The discovery session allows us to be fully entrenched in your offering, and better enables us to source the ideal candidate for your business. We would then conduct an industry analysis to identify the best possible client base. Once identified, we do cold calling and various other strategies to acquire the perfect match. After engaging with your client via telephone and email we would establish their need and set the appointment.

Appointment setting process:

Understand product offering

Conduct market analysis and identify ideal prospect

Engage with potential prospects and establish the need

Set an appointment and nurture the process until the client and prospect interact (Diary Management)

Manage the calendars of all sales consultants until all appointments have been attended.

Weekly feedback sessions with sales consultants and bi-weekly feedback sessions with the Sales / Marketing Director.

Lead Generation

Most companies need to generate high-quality leads at scale. To do so, many of them make use of various lead generation software which directs companies and prospects to view their websites. The downside to this is, that most companies need to either buy the software to manage this process or hire marketing firms to manage this, and then once the leads are obtained, they would still need to be qualified. Intent data, which is the usual type of data purchased, is more often than not inaccurate. This usually leads to low conversion ratios and requires more time spent calling prospects.

Lead generation at Deejay Telemarketing is done on a more personal level and ensures that you’re always making contact with the right individuals, ensuring that time is being spent on conversions rather than qualifying.

We contact companies (B2B) or direct clients (B2C) who would need your product or service. Once it’s determined that they tick all your qualifying criteria boxes, we forward the leads in a spreadsheet every week.



SEO Management

With our SEO management, we optimize websites to ensure they follow SEO best practices and have no technical issues like broken links, mobile friendliness, page load speeds, etc. We identify opportunities and optimize on-page factors, including content, meta tags, and links so that websites rank for targeted keywords.

Before we start a campaign, we identify whether there are online searches for various keywords by understanding the target market, and produce a list of terms that we’d want to target so that websites can appear at the top of search results for those terms. By appearing at the top of search results, it would increase clickthrough rates to your website, resulting in more traffic and more leads.

We strongly suggest that our clients consider SEO management for their websites to drive more leads.

Google Ads Management (search):

Similar to SEO, we target specific keywords within search engines. However, instead of optimizing the website to appear organically in search results, these are ads that you pay for, for each click on the ad.

What we do is effectively manage your Google Ads account to gain the optimal ROI with a given budget. So, at the top of search results, sometime you’ll see an ad at the top, that’s what Google Search Ads are. There are typically between 1-3 ads at the top of search results for any given keyword, depending on the competitiveness of that keyword.

The ad can have various extensions, like site links to specific pages on the site, call extensions to phone the business directly, location extensions, etc.

The way it works is that you bid on targeted terms, as other competitors also pay to get their ad to appear at the top of search results for the same keyword. Whoever bids the highest for a given keyword will appear topmost of search results for that keyword. The payment will be 1 cent more than the highest competitor bidding for each click. For the terms listed above, the average cost per click is between R1.50 – R15.00 a click. With a well-designed landing page and proper targeting, this could drive a large number of quality leads.

With Google Search Ads, you can target users in specific regions using specific devices.

We strongly suggest that companies consider Google Search Ads to drive more leads from their website.



With remarketing, you generate lists of users who have visited your website. Then you can target those users with ads on various platforms so that they can return to your website. It’s those creepy ads that stalk you around on the internet.

If you’ve ever gone to a website, for example, looking for a pair of Sneakers on the Nike website, but then left without purchasing or enquiring about it, the next day you see those Nike sneakers appearing on Facebook, Instagram, or even on another website. That’s what remarketing is.

Remarketing can be very beneficial and can drive sales but it would be brand dependent.


Social Media Advertising

The name says it all, advertising on social media platforms. However, it’s what platforms you use and how you set your targeting options that drive a good ROI, and this comes with experience.

Different social media platforms offer different targeting options. Targeting options range from things like interests, demographics, job titles, consumer behaviour, etc. So, for example, you could display an ad on Facebook to a married male, aged between 40 and 60 with a Master’s degree in business management, who’s interested in logistics fleet management, and has the job title of Fleet Manager.

As with most advertising, you pay for each click the ad receives. The average cost per click is around R6.00 a click. Daily budgets are set so that you don’t overspend.


YouTube Advertising

YouTube ads are ads that run on YouTube in the form of banners or videos. With YouTube advertising, you pay for each view your ad receives. The price ranges from 17c – 50c a view.

With most advertising platforms, you can target specific users using the targeting options available on the platform.


LinkedIn Marketing

With our LinkedIn Marketing offering, we help companies connect with highly targeted customers and connections, posting high-quality and engaging content, leveraging groups, and making use of sponsored content.